I wanted to talk through the THREAD concept as I still have some doubt about its plausability and whether we will be able to complete it to a respectable standard.
I explained the project and my reservations and he advised me on what needed to be done before we took the project any further.
Establish a budget - is there one?
Costs
- Printing
- Stock
- Ourselver
- Launch
These all need calculation.
This needs to be done as this will ultimately inform how we design, publish and distribute.
Look at cheap alternatives
- The Newspaper Club
Maybe try and find existing models to save on costs
Price of publication
- Free?
- How much do we want to charge?
Zines?
Niche Market
- Can be more expensive
Another issue I have foreseen is that all five of us are designers. This could cause difficulties as we all would want to have an input on the design and we also don't have a great level of skill required in other disciplines.
Swap roles around
- Rather than bring in a photographer and a copywriter, we need to do this ourselves. This will save on costs.
We have to be ruthless : Real world application
The project is extremely big at the moment and I believe it needs to be made smaller so that it is achievable.
Design development considerations
- Shelf life
- Turn around period
- What do we want people to do with the publication
- Distribution
Format > Cost > Structure
Speak to Amber to clarify that the proposed long running of this brief is applicable to extended practice.
I think the publication should be quarterly or every other month to provide some regularity whilst also giving us a reasonable turnaround time
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