BRIEF 02 - TCN STUDENT AWARDS / WHISTLES - WEBSITE

Whilst I was working on the lookbook and the posters for the campaign, J'nae was working on how the fragrance would translate to the Whistles website. 

She mocked up several pages, firstly how its own page would appear on the website initially.

How the 'man' and 'woman' pages would appear, showing the ingredients involved, a little bit of information about the fragrance and images from the campaign.

The final component of the digital campaign was a live blog feed from Instagram. This would allow an interaction between consumer and brand, making the consumer part of the whole experience. The consumers could submit their photos through the hashtags #whistlesman and #whistleswoman. The photos would then be promoted through the Whistles website and Instagram page.