Wednesday, 29 October 2014

BRIEF 13 - THREAD - PRIMARY RESEARCH

As part of the research for this brief I went down to The Village Bookstore in the Corn Exchange as well as Colours May Vary on Duke Street.

Whilst visiting Village and Colours May Vary I made a list of all the publications that I liked the covers of:



With this information, I went onto Village's website and took there images of the publications, magazines and editorials that I liked.



The elements of this cover that I like are the interaction between the name of the publication and parts of the photograph - with the 'N' partially hidden behind the boy. I also like the layout of 'The Neighbourhood' and the use of the lines spanning the width of the whole publication.



I like covers with a white boarder surrounding a full colour or monotone image. This also works well when text is layered over the top and when the boarders are used to hold more information.



This publication also has the name interacting with the cover image, as well as a white boarder around a full bleed image. Another element that this cover is an interesting layout of the other information of the contents of the publication. It is positioned using a grid, however, they are also interacting with the image.



This cover is very simple, combining a full bleed image with centrally aligned text. Using striking photographs as a cover is effective in that it draws the attention to the magazine. Central alignment is extremely popular and on trend at the moment.



This cover - similar to the Rabona cover, also uses a full bleed image and central alignment. This cover also has a good hierarchy, breaking up and informing the reader of the importance of the information. The line used to break up the information is also a feature I like. 



 Again, this cover has centrally aligned text and a full bleed image, however the image is monotone. I think if you are having images mono/duotoned it should be continued throughout the publication. This is therefore a decision we need to make as a group. The benefits of mono/duotoning images is that it saves costs when printing. 



This cover is similar to others that I have looked at, however, the name of this publication is laid out in an interesting way. I like this as it is unique making it identifiable.



This cover again uses an image with a boarder surrounding it, however, this publication uses justified text as well as positioning the text descending down the page. The text is also overlaid onto an image. These are both styles that is very popular at the moment and something I will experiment with when designing the 'logo' cover of our magazine.



A more simple and traditional cover, this publication has a white boarder with text and image. The simplicity of this cover is what makes it appealing. It is direct and straight to the point but does not feel empty or void of information.



Another interesting cover, this publication uses layout and hierarchy to show the importance of the information printed. A full bleed print adds impact and the spacing of the information makes it easy to read.



Intern magazine combines a full bleed image layered with text. The sign of a good cover is that it can be adapted and manipulated with each issue, whilst still being recognizable as the publication it is.



This is one of my favourite covers of the publications I looked at. The reason for this is its combination of techniques to create the overall cover. Having half of the cover as an image means that there is still the impact of a full colour image but that is contained within a boarder. The important information (the barcode) is balanced with signature. The name of the publication is embossed into the cover with the title printed over the top.



Another publication that uses a photograph surrounded by a white boarder. The boarder has two main functions: one, framing the image and containing that information and two, providing a blank space for any information that might get lost if placed over an image. When designing a cover there are several different types of information that must be considered. The first is the fundamental information, in this case, the barcode. All other information isn't necessary, however, is useful. This is information such as, the name of the publication, the title of the issue and an insight into the content.

I am going to take forward the element of these covers that I like and think are the most effective and experiment with them to help design the cover for THREAD. I also need to consider and research into the back cover and spine as these parts all make up the full cover. The cover is a crucial part of any publication as it is the first impression and will have the primarily impact on the user. It also sets the tone for the rest of the publication. 

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