BRIEF 08 - LOOKBOOKS - SECONDARY RESEARCH

Rebekah Hill by Joe Warburton

'Rebekah Hill is a London based fashion designer. I developed a refined and stripped-back aesthetic to emulate her functional and simplified approach to design. The custom K letterform within the wordmark logo became the encompassing marque, intended to reflect her use of geometric and subtle silhouettes. The lookbook incorporates concertina pull-outs, each showcasing an individual outfit.'

Although this was a full brand identity design, I am going to focus on the lookbook for this brief. I have chosen to look at this lookbook as it has some individual elements that are both interesting and attractive. 

The first element is the different stock used for the different elements. The yellow coloured stock is used as a cover but also to hold the written information. Having two or more different stocks gives the lookbook different dimensions and allows information to be broken down and differentiated from one another.  

The second interesting design decision is to have different sizes of pages. This, similarly to the different stocks, gives the lookbook different dimensions, breaks up the information and makes it a more tactile object. Something I think is important.

The way in which the photographs are displayed and presented is also interesting. Each individual outfit has its own concertina pull-out, making it more interactive than turning pages. The concertina pull-outs also allow more information to be show than standard pages. The photographs are surrounded by a white boarder, something that is noticeable in almost all of the lookbooks I have looked at. 

Finally the way in which this lookbook is bound is very attractive. The metal binding clip is both practical and attractive. It is practical as it is able to hold the different stocks and sizes together and attractive as it fits with the designers whole aesthetic.

 I looked at this lookbook for the physical design of it over the layout. There were two reasons why I chose to do this; the first being that I did not have access to the publication and therefore could not have a proper investigation of the layout and inner design. Secondly, it is a very striking and forward design which are two elements I think are crucial when designing for a new, contemporary fashion designer. It needs to stand out from the rest but also reflect the designer and the garments she is designing - another very important element.

PdH by Raúl Iglesias

 

 

I chose to look at this lookbook for both the technical / physical aspects, as well as the layout and internal design.

The embossed cover on a different stock adds the tactile nature that I believe to be an important element to a lookbook. It makes it interesting to touch, as well as making it a more desirable item.

The layout and format of the publication is also practical and attractive. It is practical in that the contents are laid out with a photograph and then the page number. The concept of having a small photograph on the contents page is something that is quite common in lookbooks but it is also something that is effective.

Each page includes a photograph, page number and reference information on the garments. The layout breaks up the information well, giving focus to the photograph. Not having the photograph centrally aligned makes the layout more interesting.


Pedro del Hierro by Raúl Iglesias

Similar to the previous publication, this has a photographic contents page and simple yet effective layouts.

The layouts, again place the photograph off centre, placing the relevant information around, without swamping the image at all. 



Cortefiel by Raúl Iglesia

There are several elements of this publication that are both interesting and / or attractive. 

The first is the cover. The part of the cover that I think is attractive is the layout and the overlay of text. Overlaying text is quite a popular trend, or has been recently. It is effective as it brings both elements - the image and the text - together without focusing on one or the other. 

The binding on this publication is tactile and more unusual that stapling. This type of bind allows the spreads to be loose and there for removable if so desired.

I am not as impressed with the layout of this publications, however, I do like the DPS that separates the women's collection from the men's.


Although all of these are now out of date, as is the case with all lookbooks after the season has passed, there are still elements and ideas that I can take from these for potential use in the future.