BRIEF 04 - SOMETHING MORE - TALK AND BRIEF

They were unable to show us any of there previous work as this was done at a previous agency, Elmwood.

Why brands need your help?

How can we make them better?

What is a brand?

- Logo - badge

- Identity - looks & sounds

- Standing for something

- A bigger idea

- Feelings 

- Aesthetic

- More than just a veneer over the surface

- Everything should embody the brand

IKEA 

- Bigger ideology 

- Democraticise design

Standing for something 

+

Wonderful experience 

=

Strong brand 

Wonderful brand experiences make our lives better.

Apple - experience of opening the box

Point of difference

- Stand out from the crowd

Experience should be wonderful

Brief 

Create a brand that is better than the current brands of today

THE MINISTRY OF WONDERFUL 

- Duty of care to be great

- Given a sector to design for

- Library 

Guide to create the brand:

- Define, create, build 

Define

- What should it stand for?

- Why should it exist?

- Why should people care?

- What makes it different?

- Big idea / name / what you stand for

Create

- What does it look like?

- What does it sound like?

- What does it do?

Build

Make stuff that is relevant

More than just sticking a logo on things