From a small town in Austria, 1969
Was given The Beatles album Help, 1979
Redesigned the album sleeve - first experience creating typefaces
Discovered Letraset, 1980
Moved to and studied in Neubau, Vienna, 1985-1995
Inspired by the Letraset Catalogue
Moved to Berlin and formed Neubau, 2001
Still have Letraset paper in the studio
Poster designed in 2002 became their manuscript for the next 12 years
Neubau Welt, 2002-2005
- 1st Archive of Neubau
- Book with CD containing vectors
Started to use Adobe Illustrator
Neubau Module, 2005-2007
- 2nd Archive of Neubau
- 2039 Grids & Paterns
- Pencil drawn patterns that are then scanned and vectorised
Neubauism, 2008
- Exhibition
- Printed gauze
- 4x5m
- Projected onto gauze
- Interactive
Next step :
Book on trees
Most difficult thing to vectorise
Neubau Forst, 2009-2014
- New team
- Over 39000 hours
- 60 months
- Over 400 pages
How to pick a tree in a city full of trees?
- Grid that refers back to previous publications
- Overlayed letters of the word 'Neubau'
- This gave them 72 points of reference
- Cycled to each location to take photos
Wanted an overall style
- Manual
- Photographs
- High Res
- Documented location
- 20 + pictures per tree
- Photocollage to make up the high res image
- 7 months
Book is also a documentation of changing Berlin
Vectorising the trees
- Difficult
Manual
- Image
- Grid
- Expand
- Mask (test)
- Outline
- Inline
Took various amounts of time per tree
Wanted the trees to look naturalistic
Could then distill the tree from the background
Produce a vector and a mask
Modules form masks - create new trees from modules
Build the trees you need
Summer tree merge into winter tree
Project is to function as a tool
Species defined by the grid
Numbering system
- Code + reference to the location
- Summer / winter reference
- Size guide
- Reference to size of trees
Can create an entire forest from masks
Why Trees?
- Gap in the market
- Something completely new
Each point had a 10 meter radius in which to find a tree
In some locations there were none
Neubau now have 4000 assets available to the public
Layout of book
- Content is key
Design for designers
Every part of the book was Neubau
Font was Neubau International
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