BRIEF 04 - SOMETHING MORE - LOGO DESIGN AND DEVELOPMENT

Now that I had a clear concept and a clear direction on where I wanted to go with the project I began developing the identity.

From my initial sketches I began to expand the logos digitally:

After producing a selection of different variations of similar designs I had one in mind that I preferred but I asked some of my peers for their feedback on my designs.

The feedback I received was conclusive and i took the preferred logo and designed all the variations that I thought I needed.

These were the main logos that I needed for the project but I also designed a few other logos to be used when creating mock ups.