Peter & Paul also provided us with a brief, which they removed all of the unnecessary information from the initial brief. This was done to make our lives easier and as we would be working alongside them if we were the chosen campaign.
We could work individually if we liked but were advised, due to the work load, that it would be better to work in a group.
I chose to work with Vicki Redmond and Sam Cook.
In our initial meeting we had a quick chat about what we needed to produce for the brief and the important factors within our design.
We decided we needed a tag-line or a theme, it needed to be applicable across all courses as well as the foundation degrees at Vernon Street. We wanted to create something that was conceptually strong and unlike anything that had been designed for the show previously.
We decided that for our next meeting we would all come up with some possible tag-lines and themes that could work for the show.
In amongst my buzzwords, quotes and sayings I also noted down any idea or possible concept that came into my head.
In the meeting we looked over all of our suggestions and decided to expand three. The reason we chose to expand three was to give ourselves a diversity of outcomes and a broader range of possibilities.
The three concepts we were each going to look into in further detail were;
- It's not you, it's me.
- Open for business.
- We are...
I explored the three ideas, by thinking about visuals and how it would work as a campaign rather than just a slogan.
The concept behind the idea of 'It's not you, it's me' was to emphasize the face that we were leaving. It was a play on words, using a term stereotypically occurring in relationship breakups. I experimented with how it could be used on a versatile level.
The concept for 'Open for Business' was probably the weakest idea. It stemmed from the idea that the final year students are stepping out into the real world and either becoming a business or becoming part of a business. It was designed to show the students as the professionals they now are. The idea of it over a closing down sign was to illustrate that although one year of students are leaving it is not the end for either the course or the leaving students.
The 'We are' campaign was the most versatile and idea with the most potential. Fundamentally the concept was the words 'we are' followed by anything that was relevant to the college, show, courses or students. The 'we are' could be followed by nouns or adjectives varying the tone of voice and feel of the campaign.
In our next meeting we looked over what everyone had done.
At this point we had decided on an overall concept - the 'we are' idea - as well as several ideas that we wanted to include in the show. We all started to work on different areas to maximise work produced.
We had decided on a colour sceme.
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