Notes from the talk :
Take an age old concept
- Make it for the contemporary audience
- Take a different approach
London
Magazine about things that interest me
Boat - Different city each issue
Only way to make money was to start own magazine
**Where are the holes in the market**
Issue Zero
- Get brand out there
- Focus on Kickstarter campaign
- Good for promotion / press
Issue One
- 144 pages
- Perfect bound
- G. F. Smith stock
- Self-distributed
Writers / Photographers / Illustrators
Interviews with industry figures
Advertising approach
- Sponsorships
- Designed in house
Brief :
In groups, come up with an idea for an independent magazine that has a new USP.
Working with Harrison and Sam, we came up with a concept that was fundamentally a publication on people and spaces, with a focus on doors. The concept would focus on finding an interesting door and then we would find out the story behind that door, be it a person or building or find and interesting person and see how they live. As previously stated it is focused on the interaction between people and spaces.
We came up with a name for the publication : threshold
threshold
1. The sill of a doorway.
2. The entrance to a house or building.
3. Any place or point of entering or beginning: the threshold of a new career.
4. Also called limen. Psychology, Physiology. the point at which a stimulus is of sufficient intensity to begin to produce an effect: the threshold of consciousness; a low threshold of pain.
Whilst Harrison and Sam worked on the cover design, I began to research and develop a Kickstarter campaign.
From researching independent magazines that had a Kickstarter campaign, I came up with a list of dos and don'ts. The dos were elements I thought were effective and the don'ts were thinks I thought were not effective.
Dos
- Narrator
- Appropriate voice
- Varied footage
- Issue Zero in situ
- Music
- Interesting script
- Video
- Mini film
- Good cinematography
- Appropriate voice
- Video montage / Own footage and existing footage
Don'ts
- Interviews for the entire video
- Stand in a field and talk
- Footage of the making of the magazine
- Stills
- Cheesey music
- Too long / short
- Too abstract
Video - 30 seconds to 1 minute
- View of a door from across the street
- Cuts to the door
- Door opened by one of us
- Cuts to all three of us sat on the sofa
- Explain concept (relaxed)
- Montage of video with narration
- Issue zero in situ
Rewards
- Issue Zero - Digital
+ Issue Zero - Print
+ Photographic print 01 / 02 / 03
+ Photographic print 01 + 02 / 01 + 03 / 02 + 03
+ Photographic print 01 + 02 + 03
+ Threshold experience
(+ Other prints)
(+ Multiple editions)
(+ Name on a thank you page)
Sponsors
- HermanMiller
- Flos
- Vitra
- Emeco
- Marset
- Espacio
- Bocci
- BordBord
- The Standard Hotels
- Zuzunga
- Eames
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